Sep 11, 2023

The Digital Transformation of Formula One: How TeamViewer and the Mercedes-AMG PETRONAS Formula One Team are driving race innovation

  • Connect and support people
  • Fasten your seatbelts, put on your cowboy boots, and get ready for the United States Formula One Grand Prix! The excitement of an F1 race is unparalleled as audiences get ready to watch ingenuity and innovation at its finest hour along with mind-blowing car racing. TeamViewer is honored to partner with the Mercedes-AMG PETRONAS Formula One Team to deliver speed and efficiency across its operations and provide drivers with fast and reliable trackside access to data from engineers to drive performance. Given the ongoing challenge of maintaining a competitive edge in this sport, we continue to work together to push new boundaries of innovation.

    Leveraging the power of AR – for your business

    Leveraging augmented reality (AR) delivers an immediate hands-on experience regardless of where you are located. When you marry AR with remote support, your team has access to the expert knowledge of engineers and technicians who may be physically located at HQ. Still, these experts can connect remotely to the field service personnel at any offsite location anywhere in the world. The technical expert can see what the field service personnel is experiencing over live stream video. They can use 3D markers, audio, or text instructions, share files, and visually guide the technician on-site to the best solution, whether it’s troubleshooting or planning.  The response is immediate and happens in real time.

    To showcase the power of AR technology and the wide range of opportunities it offers, we invite guests to our Experience Showcase to view a life-size 3D model of a Mercedes F1 racing car via a mobile device or smart glass to inspect the inside of the car without physically being anywhere close to the real car.

    TeamViewer fuels lightning fast trackside intelligence

    TeamViewer’s remote connectivity platform is used during pre-season test sessions and qualifying, and free practice runs, so engineers can share statistics and strategic data on drop down screens that the driver can view without stepping out of car. According to Steven Riley, Head of IT and Service Operations at the Mercedes-AMG PETRONAS Formula One Team, “TeamViewer is faster, more reliable and has more features than anything on the market. So, for us, where milliseconds mean the difference in results, and communication between the driver and race engineers is critical, that’s how we deliver performance.”

    TeamViewer Experience Day Showcase at Austin Formula One

    Join TeamViewer at the Formula One race in Austin and immerse yourself in the power of AR and remote connectivity.

    • Try on a pair of smart glasses and see how technicians are digitizing their workflows and using hands free technology for real-time technical support, and knowledge transfer, transforming what would normally take hours or days and reducing resolution time to just minutes.
    • Get up close and personal with the Mercedes-AMG PETRONAS F1 Team steering wheel and use TeamViewer spatial technology to learn the key components of the steering wheel that the Mercedes-AMG PETRONAS F1 Team race car drivers depend on.
    • Hear from Michael Taylor, IT Director of the Mercedes-AMG PETRONAS Formula One Team, where he will talk about the digital transformation journey, he’s experienced over the last 20 years. He will also give us a view of how remote connectivity plays a role in continuously driving innovation. This is your chance to ask Michael questions about how he and his team prepares for every race and learn about the challenges they face on and off the track.
    • We will draw one pair of tickets from our experience showcase attendees, for a chance to watch qualifying and race day at the exclusive VIP Paddock Club, where you will hear from the Mercedes-AMG PETRONAS Formula One Team drivers, hear the play-by-play nail-biting excitement of the race sitting right above the Pit Lane at the Austin Grand Prix.

    Register here for the TeamViewer Experience Day Showcase.

    See you at the race!