In March, TeamViewer launched its largest global brand campaign to date: Fix it before they feel it.
Shining a light on a challenge every organization faces, digital friction, the campaign spans a mix of traditional and digital channels, reaching audiences at scale.
The creative idea: Find and fix issues before they impact users
Digital friction slows down today’s workforce. Small but persistent IT issues interrupt workflows, frustrate users, and reduce productivity.
Recent research highlights the scale of the problem:
- 88% of employees experienced connectivity issues in the past year.
- 45% say these issues are their biggest productivity drain.
The campaign brings these moments to life. It focuses on the tension just before something goes wrong, using copy-led creative, pictured below.
The message is simple: proactive IT prevents problems before they impact users.
Then, using the tagline “Fix it before they feel it,” the campaign demonstrates how shifting to proactive IT can help prevent problems before they impact users.
The combination of humor and realism reflects modern digital workplaces, making it relatable, memorable, and actionable.
Accelerating the campaign with the Mercedes-AMG PETRONAS F1 Team
A key part of the campaign is showcasing TeamViewer’s ongoing partnership with the Mercedes-AMG PETRONAS Formula One Team.
Launched at the Miami Grand Prix, a new TV ad featuring Mercedes-AMG PETRONAS F1 Team Driver George Russell aired across Sky Sports, Viaplay, and Canal+. Filmed in Melbourne, the ad draws a clear parallel between Formula One performance and modern IT operations.
It highlights what high-performing teams have in common:
- Always-on monitoring
- Early issue detection
- Automated remediation
These capabilities help all kinds of teams stay ahead of problems and perform at their best.
The campaign runs across linear and digital TV throughout the F1 season, integrated into race coverage, qualifying sessions, and full weekend broadcasts across key European markets.
Can’t wait for the next race weekend? Watch the video below!
Out-of-home: Bringing the message on the road
A core part of the campaign is marrying marque SaaS moments such as Gartner Digital Workplace Summit San Diego, Hannover Messe, and more with bold out-of-home placements.
On our Hannover Messe execution, VP Brand Experience, Faith Wheller said, “Seeing “Fix it before they feel it” come to life across airport, roadside, and on-site placements — anchored by a standout booth that dominated the show floor was a powerful moment. Not just creatively, but strategically.”
From the Nasdaq building in Times Square to London Underground stations, as well as airports and highways worldwide, TeamViewer brings its message directly to busy professionals.
Already, the response has been strong, with users and fans sharing campaign moments organically, amplifying reach beyond paid channels.
Thought leadership: Empowering digital maturity
As part of the campaign, TeamViewer continues to lead the conversation around proactive IT.
Throughout the year, TeamViewer experts share insights with leading US, UK, and German publications. Interviews with CEO Oliver Steil, VP Strategic Technology Andrew Hewitt, and SVP Product Management Sebastian Schrötel bring a clear perspective on the shift to proactive IT. Look out for real-world data and practical guidance in outlets like CNBC, The Register, and FT.com. Or read our latest article on CIO.com.
Want to see more now? Click here to explore the campaign now.